Seattle Mariners Reimagining

You may have noticed that Major League Baseball is a little different this year. No fans. 102 less games. Lots of masks. High-fiving has been outlawed. And speaking specifically for the Seattle Mariners, they’re being “reimagined.” Most of the old stand-by players are gone—traded away or left to free agency. And replacing them are the fresh young faces of a youth movement, in fact, one of the youngest rosters in all of MLB.

So what do you do when the team enters a “rebuild” or a “refresh?” Well, you do the same thing with the advertising and reimagined that, as well. We talked about the future of the team, as well as the present, and even looked back to the past in a few places. But mostly, we focused on the current energy and attitude of these new-look Seattle Mariners which will be growing and evolving for years to come.

The 2020 MLB season didn't look the same, and neither did the 2020 Seattle Mariners. With a retooled roster and some of the youngest rising stars in the game, we looked to the capture the excitement and energy of the team in each spot. This :45 "Anthem" for example, ran during opening day and showed off several of the Mariners minor league stars, who are a major part of the teams near future. Client: Seattle Mariners Agency: Copacino Fujikado Chief Creative Officer: Mike Hayward Group Creative Director: Andrew Gall Sr. Art Director: Andy Westbrock Sr. Producers: MacKenzie Huff & Patti Emery Production Co.: Vossler Director: Josiah Savage Executive Producer: Craig Stevens Music: Captain Midnite Audio: Clatter & Din Sound Designer: Sam Gray

This first video was used for Opening Day, which has an extra section showing some of the team’s (and for that matter, all of baseball’s) top prospects in Jared Kelenic, Julio Rodriguez, Logan Gilbert, Cal Raleigh and George Kirby.

The 2020 MLB season didn't look the same, and neither did the 2020 Seattle Mariners. With a retooled roster and some of the youngest rising stars in the game, we looked to the capture the excitement and energy of the team in each spot. Client: Seattle Mariners Agency: Copacino Fujikado Chief Creative Officer: Mike Hayward Group Creative Director: Andrew Gall Sr. Art Director: Andy Westbrock Sr. Producers: MacKenzie Huff & Patti Emery Production Co.: Vossler Director: Josiah Savage Executive Producer: Craig Stevens Music: Captain Midnite Audio: Clatter & Din Sound Designer: Sam Gray

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