Oregon is known for a lot of great things; the amazing Pacific Coastline, towering volcanoes of the Cascade Range, and every single episode of Portlandia. But you may not know it’s also one of the best places in the world to grow the fickle pinot noir grapes needed to make pinot noir wine—specifically in the famed Willamette Valley. It’s there in the Dundee Hills region where you’ll find Erath Winery, makers of Oregon’s No.1 selling pinot noir.

It was this fact we dove into head first. That Erath is the culmination of all the best things about Oregon’s culture, climate and soil coming together in a bottle of wine. And every time you open a bottle of Erath, you’re invited on a sensory excursion to Oregon, no matter where you happen to drink it. Which is why we dubbed it, “An Oregon Original.”

I’m a big fan of Oregon (and the Pacific Northwest in general), so this was personally a super fun campaign for me to work on. You don’t have to twist my arm to conceptualize what Oregon means, look through beautiful photos of Oregon landscapes and create a voice that captures the same essence. So hopefully that passion comes through in what you see here.

CLIENT: Erath Winery | AD: Andy Westbrock | CW: Carla Sparks | ECD: Mike Hayward | AGENCY: Copacino Fujikado

14 Hands isn’t your run-of-the-mill wine made from your average vineyard. It’s different. They go beyond the norm. Where other’s just stick to water and sun to grow their grapes, 14 Hands does that, but also adds a little something extra. Perhaps it’s some extra excitement, or a little extra fun. Either way, you can taste the difference.

Agency: Copacino+Fujikado Copywriter: Andy Corbett Art Director: Andy Westbrock Creative Director: Mike Hayward Executive Creative Director: Jim Copacino Agency Producer: Kris Dangla Production Co: Strange & Wonderful Directors: David Viau & Will Hyde

CLIENT: 14 Hands Vineyards
AD: Andy Westbrock
CW: Andy Corbett
CD: Mike Hayward
DIR: David Viau & Will Hyde
PROD: Strange & Wonderful
AGENCY: Copacino+Fujikado