Prithee, why doth thou go by automobile? You sit-ith in traffic for hours on end. Observe thy gas gauge dwindle ‘til no more. And shill out $47 for “early bird” parking. Why go through all this drama?

Good question. Which is why Sound Transit wanted to shed light on a better choice: riding Link light rail. Through Shakespearian language, stage-driven direction, and a cast of proper thespians, we dramatized that moment of choice between driving or riding Sound Transit to your destination. This was done during a time of rapid expansion across the Puget Sound region, namely in areas where Link light rail had never existed, giving residents a new choice and new questions to ask. Huzzah!

CLIENT: Sound Transit | ACD/AD/ILLUSTRATION: Andy Westbrock | CW: Karina Carlson | ECD: Vince Soliven | CCO: Mike Hayward | PROD: Kris Dangla & Jen Allen | AGENCY: Copacino Fujikado | DIR: Mike Egan | PROD CO: Revery | EDIT: Brian Alter | AUDIO: Bad Animals | COLOR: Taylor Pool at Trafik

Sports stars Sue Bird and Megan Rapinoe give us a glimpse into their life stuck at home and how they're preparing for their financial future with Symetra. The spots were shot remotely by Sue and Megan in their home in Connecticut, while the rest of the team was on the west coast (Seattle & LA). They also premiered during the 2020 ESPY Awards, which were hosted remotely by Sue, Megan and Russell Wilson. Client: Symetra Life Insurance Company Agency: Copacino Fujikado Chief Creative Officer: Mike Hayward Group Creative Director: Andrew Gall Associate Creative Director: Andy Westbrock Sr. Copywriter: Caroline Henry Sr. Producer: MacKenzie Huff Production Co.: O. Positive Director: Jess Coulter Executive Producer: Ralph Laucella Post Production: Arcade Edit NY Editor: Ali Mao Producer: Fanny Cruz Color: Company3 NY Colorist: Jaime O'Bradovich Record + Mix: HEARby Sound President/Creative Director/Engineer: John Buroker

2020 has looked quite different for everyone—even for international sports stars like Sue Bird and Megan Rapinoe. But that doesn’t mean they’ve just been at home twiddling their thumbs during a worldwide pandemic. They’ve actually been quite busy, as you can see from Symetra’s latest campaign featuring the duo from their home in Connecticut, showing them working from home, rearranging furniture, and even trying some new baking recipes. And luckily they have Symetra to help plan for their financial futures as well.

We worked with production company O Positive and director Jess Coulter to shoot remotely, literally handing the camera, audio equipment, props and lighting over to Sue and Megan, while the rest of us were back on the west coast (Seattle and Los Angeles respectively). So hats off to Sue and Megan for not only doing all the shooting and work “on set,” but also memorizing their lines and ACTING (remember, they’re world-class athletes, not necessarily trained actors)! The spots also premiered during the 2020 ESPY Awards which were hosted remotely by Sue, Megan and Russell Wilson, which made it all the more fitting.

Sports stars Sue Bird and Megan Rapinoe give us a glimpse into their life stuck at home and how they're preparing for their financial future with Symetra. The spots were shot remotely by Sue and Megan in their home in Connecticut, while the rest of the team was on the west coast (Seattle & LA). They also premiered during the 2020 ESPY Awards, which were hosted remotely by Sue, Megan and Russell Wilson. Client: Symetra Life Insurance Company Agency: Copacino Fujikado Chief Creative Officer: Mike Hayward Group Creative Director: Andrew Gall Associate Creative Director: Andy Westbrock Sr. Copywriter: Caroline Henry Sr. Producer: MacKenzie Huff Production Co.: O. Positive Director: Jess Coulter Executive Producer: Ralph Laucella Post Production: Arcade Edit NY Editor: Ali Mao Producer: Fanny Cruz Color: Company3 NY Colorist: Jaime O'Bradovich Record + Mix: HEARby Sound President/Creative Director/Engineer: John Buroker

Sports stars Sue Bird and Megan Rapinoe give us a glimpse into their life stuck at home and how they're preparing for their financial future with Symetra. The spots were shot remotely by Sue and Megan in their home in Connecticut, while the rest of the team was on the west coast (Seattle & LA). They also premiered during the 2020 ESPY Awards, which were hosted remotely by Sue, Megan and Russell Wilson. Client: Symetra Life Insurance Company Agency: Copacino Fujikado Chief Creative Officer: Mike Hayward Group Creative Director: Andrew Gall Associate Creative Director: Andy Westbrock Sr. Copywriter: Caroline Henry Sr. Producer: MacKenzie Huff Production Co.: O. Positive Director: Jess Coulter Executive Producer: Ralph Laucella Post Production: Arcade Edit NY Editor: Ali Mao Producer: Fanny Cruz Color: Company3 NY Colorist: Jaime O'Bradovich Record + Mix: HEARby Sound President/Creative Director/Engineer: John Buroker

Sports stars Sue Bird and Megan Rapinoe give us a glimpse into their life stuck at home and how they're preparing for their financial future with Symetra. The spots were shot remotely by Sue and Megan in their home in Connecticut, while the rest of the team was on the west coast (Seattle & LA). They also premiered during the 2020 ESPY Awards, which were hosted remotely by Sue, Megan and Russell Wilson. Client: Symetra Life Insurance Company Agency: Copacino Fujikado Chief Creative Officer: Mike Hayward Group Creative Director: Andrew Gall Associate Creative Director: Andy Westbrock Sr. Copywriter: Caroline Henry Sr. Producer: MacKenzie Huff Production Co.: O. Positive Director: Jess Coulter Executive Producer: Ralph Laucella Post Production: Arcade Edit NY Editor: Ali Mao Producer: Fanny Cruz Color: Company3 NY Colorist: Jaime O'Bradovich Record + Mix: HEARby Sound President/Creative Director/Engineer: John Buroker

Sports stars Sue Bird and Megan Rapinoe give us a glimpse into their life stuck at home and how they're preparing for their financial future with Symetra. The spots were shot remotely by Sue and Megan in their home in Connecticut, while the rest of the team was on the west coast (Seattle & LA). They also premiered during the 2020 ESPY Awards, which were hosted remotely by Sue, Megan and Russell Wilson. Client: Symetra Life Insurance Company Agency: Copacino Fujikado Chief Creative Officer: Mike Hayward Group Creative Director: Andrew Gall Associate Creative Director: Andy Westbrock Sr. Copywriter: Caroline Henry Sr. Producer: MacKenzie Huff Production Co.: O. Positive Director: Jess Coulter Executive Producer: Ralph Laucella Post Production: Arcade Edit NY Editor: Ali Mao Producer: Fanny Cruz Color: Company3 NY Colorist: Jaime O'Bradovich Record + Mix: HEARby Sound President/Creative Director/Engineer: John Buroker

Sports stars Sue Bird and Megan Rapinoe give us a glimpse into their life stuck at home and how they're preparing for their financial future with Symetra. The spots were shot remotely by Sue and Megan in their home in Connecticut, while the rest of the team was on the west coast (Seattle & LA). They also premiered during the 2020 ESPY Awards, which were hosted remotely by Sue, Megan and Russell Wilson.

CLIENT: Symetra Life Insurance Co. | AGENCY: Copacino Fujikado | AD: Andy Westbrock | CW: Theo Henry | GCD: Andrew Gall | CCO: Mike Hayward | PROD: O. Positive | DIR: Jess Coulter | EDIT: Ali Mao at Arcade Edit NY | COLOR: Jaime O'Bradovich at Company3 NY | AUDIO: John Buroker at HEARby

To celebrate Earth Day, Seattle Goodwill teamed up with KEXP to put on a concert with local bands Ivan & Alyosha and Lemolo to help raise awareness about how donating to Goodwill can help keep more clothing, books and other household items out of landfills.

Research showed the average person throws away 70 lbs. of clothing every year. So along with the Sustainable Sounds concert, we also partnered with local Seattle influencers to promote #Give1Pound to help reduce clothing waste in landfills—so we asked them to just Give1Pound of donations to Goodwill.