Winter in Alaska is less a season and more a slow, inevitable surrender to perpetual darkness, the kind that sneaks in slowly, and seems to swallow everything north of the 61st parallel. The sun rises for what feels like seconds, gives a half-hearted smile, and slips back under its covers, leaving you with endless night, and the kind of temps that freezes your nose hairs. By February, you’re left wondering if maybe you should just learn to hibernate—it’s probably what nature intended anyway.

What nature didn’t intend on is crappy internet! Just as we gather for cozy movie marathons and long nights in, the last thing you want to is to end up watching the buffering wheel more than your favorite show. Luckily, Alaska Communications Fiber can be the upgrade you need to keep things loading as they should all winter long.

What happens when one company gets too big and powerful for its own good? Well, in the case of GCI, Alaska’s biggest internet provider, they apparently start taking advantage of their customers. GCI's data caps, throttling, unreliable connection, and hidden fees all add up one pretty unbearable internet experience. No one deserves to be treated that way, especially when they’re paying good money for it. But that's where Alaska Communications comes in.

Alaska Communications' new fiber network boasts the fastest, most powerful internet Alaskans can get—for less money than those other guys. Not to mention unlimited data with absolutely no throttling! And with our new brand campaign featuring your regular, everyday last frontier family, Alaska Communications is showing the state that they deserve an upgrade.

It takes fun people to bring a fun campaign like this to life, as well. Meaning we had such a great time collaborating with the team at Alaska Communications from the very start. The same goes for incorporating Director Michael Illick's vision and the whole crew at Food Chain into the mix, who continued to find ways to make the work better and better. And the good news is, we’ll be rolling out two more spots in the coming months that we’re equally excited about!

CLIENT: Alaska Communications | ACD/AD: Andy Westbrock | CW: Karina Zack | ECD: Vince Soliven | CCO: Mike Hayward | PROD: Jen Allen | AGENCY: Copacino Fujikado | DIR: Michael Illick | DP: Joe Meade | PROD CO: Food Chain | EDIT: Brian Alter | SOUND: Will Yen at Formasa Group | COLOR: Carbon