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Blog

Congrats, Edgar!

It’s about time. If Edgar’s remarkable slash line of .312/.418/.515 and game changing career as a DH didn’t get him into the Baseball Hall of Fame, then the fact he’s the nicest man in the world should have sealed the deal. Luckily, it finally came together and he will forever be enshrined in Cooperstown. For Andrew Gall and I, it was an honor to once again help create another congrats ad for the Seattle Mariners for another generational player such as Edgar Martinez. So who’s next? I’m looking at you, Ichiro!

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Andy Westbrock
Premera Blue Cross Post-It Note Mozaic

Whenever you can take an assignment and make something more out of it is a win in my book. Either way you’re going to put a lot of work, time and money into something, so why not go above and beyond in some way. 

That was our goal when Premera Blue Cross, Washington State’s largest health insurer, asked us to help inspire their employees to bring their ideas and open minds into work each day. So we came up with a bunch of fun stuff we implemented, but one piece I’m especially proud of is an entrance design to inspire employees immediately as they walk into the office. And Communication Arts thought so too, including it into their Typography Annual, which is always a special honor. 

 

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Andy Westbrock
Thanks For Everything, Junior

It’s not very often you get to make an ad from an entire organization—but also on the behalf of a city, fan base and perhaps even an entire league—about a transendent, Hall of Fame player like Ken Griffey Jr.

Yes, it’s just an “ad,” but it’s also a love letter. It’s also something that the player it’s about, who inspired an entire generation of athletes, is going to read himself. And autograph. And that the organization will frame and present it to you and the agency. 

So yeah, it might just be an ad, but it’s also more than that. And it was a pretty cool experience having a hand in that.  

 

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Andy Westbrock
Goodwill x KEXP Sustainable Sounds Concert

To celebrate Earth Day, Seattle Goodwill teamed up with KEXP to put on a concert with local bands Ivan & Alyosha and Lemolo to help raise awareness about how donating to Goodwill can help keep more clothing, books and other household items out of landfills.

Research showed the average person throws away 70 lbs. of clothing every year. So along with the Sustainable Sounds concert, we also partnered with local Seattle influencers to promote #Give1Pound to help reduce clothing waste in landfills—so we asked them to just Give1Pound of donations to Goodwill.

Seattle Mariners 2016 Player Commercials

Last week, the new Mariners player commercials made their debut, and they turned out as fun as it was to help make them. We found out that Nelson Cruz has his own side-hustle (which seems pretty conveniently tied to his main-hustle), as well as discover a new image for Kyle Seager, one of the leagues most consistent, hardworking veteran players. Plus, we get see some new players getting to know the personal details of King Felix Hernandez, and reveal that Robinson Canó bares a striking resemblance to another Mariner great.

Check them out and vote for your favorite here, as well as watch the out-takes.

Client: Seattle Mariners Agency: Copacino+Fujikado Art Director/Copywriter: Andy Westbrock Copywriter: Andrew Gall Creative Director: Mike Hayward Executive Creative Director: Jim Copacino Prod Co: Blue Goose Productions Director: Ron Gross Ex. Producer: Bill Hoare Editor: Troy Murison, Dubs Inc.

Client: Seattle Mariners Agency: Copacino+Fujikado Art Director: Andy Westbrock Copywriter: Andrew Gall Creative Director: Mike Hayward Executive Creative Director: Jim Copacino Prod Co: Blue Goose Productions Director: Ron Gross Ex. Producer: Bill Hoare Editor: Troy Murison, Dubs Inc.

WSU125 CA Typography Annual

The massive WSU 125 we created for Washington State University to commemorate all of their incredible academic achievements over the past 125 years looks as good in print as it does in real life. A big thanks to goes out to Communication Arts and the judges for selecting the WSU 125 into the Typography Annual 6. It's an honor to be listed along many other amazing pieces of typographic beauty. Be sure to pick up a copy and see for yourself.

And if you'd like to check out more on the project for Washington State University's 125th anniversary, you can see the project here.

Fat Cats on Door Mats

I hope this is the first of many in my new series aptly titled, "Fat Cats on Door Mats." If I find more over-weight felines lounging in front of doors, I will surely post them here. Check back often. You may choose to just keep this tab open and refresh it every few minutes or so.

Seattle, Washington

If you haven't been, it's a pretty great place. So I made some watercolor type for the city which I call home. 

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Andy Westbrock
Happy Halloween

Last October on a hike to Minotaur Lake we climbed over a small group of rocks to find a lakeside lunch spot only to look down and find this young buck not doing so well.

Although, it was really confusing as to why a seemingly healthy young deer would be floating dead in the water. It didn't make sense. Later, hiking around the lake, we found a large bird torn to pieces and some mystery poop with fur in it nearby. So this was the scenario we put together; the deer ran into the lake as a means to escape a mountain lion. But if you've ever been to Minotaur Lake, the back half is steep rock, one side rises up to 6,376' Labyrinth Mtn, the other drops down 500' to Theseus Lake below. Which leaves the shoreline along the front half easily accessible, by say, a speedy mountain lion looking for a meal. The trapped deer never conceded defeat to the mountain lion, instead chose to tread the frigid waters until he could no longer swim.

Happy Halloween!

Fall Has Fallen

In honor of the first day of fall, here's an old photo I took along the Superior Hiking Trail in 2003 as Lucas Will and I were doing the year end trail maintenance on a section near Silver Bay, MN.

For some reason this shot always stuck out in my memory, even 12 years later. Must be the crazy fall colors on that blue Minnesota sky!

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Taken on Kodak 35mm film. 

NPS Turns 99

Happy 99th Birthday to our National Park Service—arguably our country's second best idea. Someone has to look after and care for these special places and those who call those special places home, like this Black Tailed Deer in Olympic Nat'l Park.

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Andy Westbrock
Felix's 2000th Strikeouts

A huge congrats to King Felix Hernandez on reaching 2000 strikeouts today, becoming the fourth youngest pitcher ever to do so in MLB history.  And he did it on Mother's Day, in front of a hot pink clad King’s Court, just to make it that much more interesting during a 4-3 win over the Oakland A's.

Anyway, this was a little thing I made for the @copacino IG and Twitter feed to announce Felix's new milestone. 

14 Hands: Where Great Times are Made

14 Hands isn’t your run-of-the-mill wine made from your average vineyard. It’s different. They go beyond the norm. Where other’s just stick to water and sun to grow their grapes, 14 Hands does that, but also adds a little something extra. Perhaps it’s some extra excitement, or a little extra fun. Either way, you can taste the difference.

Agency: Copacino+Fujikado Copywriter: Andy Corbett Art Director: Andy Westbrock Creative Director: Mike Hayward Executive Creative Director: Jim Copacino Agency Producer: Kris Dangla Production Co: Strange & Wonderful Directors: David Viau & Will Hyde

CLIENT: 14 Hands Vineyards
AD: Andy Westbrock
CW: Andy Corbett
CD: Mike Hayward
DIR: David Viau & Will Hyde
PROD: Strange & Wonderful
AGENCY: Copacino+Fujikado

Lower Queen Anne Fightin' Mercers
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Every fantasy football team needs a logo. And since I live in Lower Queen Anne along Mercer St., I named mine after my location, which is what most great teams do, right?

Andy Westbrock
Seattle Mariners 2014 Commercials

In a sort of strange Seattle sports tradition, for 20 years in fact, it isn’t quite spring in the Pacific Northwest until the Seattle Mariners commercials debut for the new season. The local media; from The Seattle TimesSeattle PI, to sports blogs like SB Nation, all chime in on their take for each spot. They’re generally well received and something fans see over and over as the season progresses through the summer. But because of all that, there’s a little pressure riding on them when Copacino+Fujikado, the ad agency behind the campaign for two decades now, gets to work on the new batch. And lucky for me, I got to throw my hat into the ring for 2014!

I’m quite happy and proud with how they turned out, too. Definitely proud to be apart of what’s become a bit of a local institution. So give them a watch, and be sure to check them out on the Mariners Blog to vote for your favorite:

Felix Hernandez gets the royal treatment with each new pitch Check out http://MLB.com/video for more! About MLB.com: Baseball Commissioner Allan H. (Bud) Selig announced on January 19, 2000, that the 30 Major League Club owners voted unanimously to centralize all of Baseball's Internet operations into an independent technology company.

Robinson Cano is a five-time All-Star and he's got the music and slow motion to prove it Check out http://MLB.com/video for more! About MLB.com: Baseball Commissioner Allan H. (Bud) Selig announced on January 19, 2000, that the 30 Major League Club owners voted unanimously to centralize all of Baseball's Internet operations into an independent technology company.

Beneath his quiet demeanor, Hisashi Iwakuma is full of surprises Check out http://MLB.com/video for more! About MLB.com: Baseball Commissioner Allan H. (Bud) Selig announced on January 19, 2000, that the 30 Major League Club owners voted unanimously to centralize all of Baseball's Internet operations into an independent technology company.

A celebration of Kyle Seager's gritty, throwback style Check out http://MLB.com/video for more! About MLB.com: Baseball Commissioner Allan H. (Bud) Selig announced on January 19, 2000, that the 30 Major League Club owners voted unanimously to centralize all of Baseball's Internet operations into an independent technology company.