Fresh Air, Fresh Brand

We refreshed RVshare’s brand to reflect their newly unleashed spirit. We introduced a new logo, established a color palette inspired by nature, illustrated a bevy of handmade elements, and redefined the way they looked and spoke to RV renters and owners everywhere.

We developed a custom typeface, named Outside Voice, that combines the remarkable spirit of the outdoors with the boundless enthusiasm one feels when embarking on an RVshare adventure. The Outside Voice type treatment is a visual extension of the brand’s personality, with its rugged yet playfully approachable strokes, it mirrors the joy of exploring scenic trails, cozy campfires, and wide-open roads. I used handmade glyphs and Fontself for font production across all 168 characters.

CLIENT: RVshare | ACD/AD: Andy Westbrock | CW: Karina Carlson | GCD: Lianne Onart | ECD: Mike Hayward | PROD: Jen Allen | AGENCY: Copacino Fujikado | DIR: Janssen Powers | EDIT: Janssen Powers & Brian Alter | DP: Jeremy Snell | PROD: Farm League | SCORE: Benjamin Gustafsson | COLOR: Dante Pasquinelli | SOUND: Jacki! Zhou