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I’ve been wanting a new logo for myself for quite sometime, so yesterday I just sat myself down and cranked one out. Bam. There you go.

It’s based off an icon I had been using for myself for a little while that always seemed fitting, but wanted something that was a little more fitting and striking. Obviously the “A” and “W” come from my initials, but the gear always seemed to be a nice representation of my hardworking, Midwestern roots. And the orange, black and white are a nod to my hometown and the school colors back in good ol’ White Bear Lake, MN. One should never forget where you come from.

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In a few weeks, two good friends of mine, Lucas Will and Greg Petry, are set to embark on a trip they’ve dubbed, Superior Dream. Their plan is to circumnavigate Lake Superior, the largest freshwater lake in the world, in kayaks they’re building with they’re own two hands. It’s pretty awesome stuff if you ask me.

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To do my part in supporting this, I teamed up with the guys to help make a logo you see above for this momentous event. And please do your part to support as well. Go check out their site, read their blog and pour over all the pictures of them building their Greenland style kayaks. It doesn’t get much better than seeing a bunch of random sticks come together to form a such a beautiful craft. And then to think about paddling that around this:

And be sure to keep an eye out for Superior Dream in the future too. They’re planning to film the entire process and release a documentary after it’s all said and done.

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Week one of the fantasy football season starts tomorrow and, I gotta say, I’m excited to unveil my new team, the Cleveland Steamers. This is my second season playing since starting in 2008, which began as research into this growing world for a client, and I’m glad we did. It’s pretty dorky, but for some reason I like the whole process of trying to figure out which players are going to put up the most fantasy points week to week, and finding the best match-ups. It’s like chess, except it takes seventeen weeks to play and you can’t control your pieces.

So anyway, be on the lookout for the Cleveland Steamers and their new logo. They don’t have anything to do with Cleveland or steam, but it’s a damn fine team name.