awestbrock-11.26.113-tofino3.jpg

Blog

Thanks For Everything, Junior

It’s not very often you get to make an ad from an entire organization—but also on the behalf of a city, fan base and perhaps even an entire league—about a transendent, Hall of Fame player like Ken Griffey Jr.

Yes, it’s just an “ad,” but it’s also a love letter. It’s also something that the player it’s about, who inspired an entire generation of athletes, is going to read himself. And autograph. And that the organization will frame and present it to you and the agency. 

So yeah, it might just be an ad, but it’s also more than that. And it was a pretty cool experience having a hand in that.  

 

IMG_6923.JPG
Andy Westbrock
Goodwill x KEXP Sustainable Sounds Concert

To celebrate Earth Day, Seattle Goodwill teamed up with KEXP to put on a concert with local bands Ivan & Alyosha and Lemolo to help raise awareness about how donating to Goodwill can help keep more clothing, books and other household items out of landfills.

Research showed the average person throws away 70 lbs. of clothing every year. So along with the Sustainable Sounds concert, we also partnered with local Seattle influencers to promote #Give1Pound to help reduce clothing waste in landfills—so we asked them to just Give1Pound of donations to Goodwill.

Seattle Mariners 2016 Player Commercials

Last week, the new Mariners player commercials made their debut, and they turned out as fun as it was to help make them. We found out that Nelson Cruz has his own side-hustle (which seems pretty conveniently tied to his main-hustle), as well as discover a new image for Kyle Seager, one of the leagues most consistent, hardworking veteran players. Plus, we get see some new players getting to know the personal details of King Felix Hernandez, and reveal that Robinson Canó bares a striking resemblance to another Mariner great.

Check them out and vote for your favorite here, as well as watch the out-takes.

Client: Seattle Mariners Agency: Copacino+Fujikado Art Director/Copywriter: Andy Westbrock Copywriter: Andrew Gall Creative Director: Mike Hayward Executive Creative Director: Jim Copacino Prod Co: Blue Goose Productions Director: Ron Gross Ex. Producer: Bill Hoare Editor: Troy Murison, Dubs Inc.

Client: Seattle Mariners Agency: Copacino+Fujikado Art Director: Andy Westbrock Copywriter: Andrew Gall Creative Director: Mike Hayward Executive Creative Director: Jim Copacino Prod Co: Blue Goose Productions Director: Ron Gross Ex. Producer: Bill Hoare Editor: Troy Murison, Dubs Inc.

WSU125 CA Typography Annual

The massive WSU 125 we created for Washington State University to commemorate all of their incredible academic achievements over the past 125 years looks as good in print as it does in real life. A big thanks to goes out to Communication Arts and the judges for selecting the WSU 125 into the Typography Annual 6. It's an honor to be listed along many other amazing pieces of typographic beauty. Be sure to pick up a copy and see for yourself.

And if you'd like to check out more on the project for Washington State University's 125th anniversary, you can see the project here.

Fat Cats on Door Mats

I hope this is the first of many in my new series aptly titled, "Fat Cats on Door Mats." If I find more over-weight felines lounging in front of doors, I will surely post them here. Check back often. You may choose to just keep this tab open and refresh it every few minutes or so.

Seattle, Washington

If you haven't been, it's a pretty great place. So I made some watercolor type for the city which I call home. 

awestbrock-seattle wa type1.jpg
Andy Westbrock
Happy Halloween

Last October on a hike to Minotaur Lake we climbed over a small group of rocks to find a lakeside lunch spot only to look down and find this young buck not doing so well.

Although, it was really confusing as to why a seemingly healthy young deer would be floating dead in the water. It didn't make sense. Later, hiking around the lake, we found a large bird torn to pieces and some mystery poop with fur in it nearby. So this was the scenario we put together; the deer ran into the lake as a means to escape a mountain lion. But if you've ever been to Minotaur Lake, the back half is steep rock, one side rises up to 6,376' Labyrinth Mtn, the other drops down 500' to Theseus Lake below. Which leaves the shoreline along the front half easily accessible, by say, a speedy mountain lion looking for a meal. The trapped deer never conceded defeat to the mountain lion, instead chose to tread the frigid waters until he could no longer swim.

Happy Halloween!

Fall Has Fallen

In honor of the first day of fall, here's an old photo I took along the Superior Hiking Trail in 2003 as Lucas Will and I were doing the year end trail maintenance on a section near Silver Bay, MN.

For some reason this shot always stuck out in my memory, even 12 years later. Must be the crazy fall colors on that blue Minnesota sky!

awestbrock-fall leaves1.jpg

Taken on Kodak 35mm film. 

NPS Turns 99

Happy 99th Birthday to our National Park Service—arguably our country's second best idea. Someone has to look after and care for these special places and those who call those special places home, like this Black Tailed Deer in Olympic Nat'l Park.

awestbrock-olympic np-deer1.jpg
Andy Westbrock
Felix's 2000th Strikeouts

A huge congrats to King Felix Hernandez on reaching 2000 strikeouts today, becoming the fourth youngest pitcher ever to do so in MLB history.  And he did it on Mother's Day, in front of a hot pink clad King’s Court, just to make it that much more interesting during a 4-3 win over the Oakland A's.

Anyway, this was a little thing I made for the @copacino IG and Twitter feed to announce Felix's new milestone. 

14 Hands: Where Great Times are Made

14 Hands isn’t your run-of-the-mill wine made from your average vineyard. It’s different. They go beyond the norm. Where other’s just stick to water and sun to grow their grapes, 14 Hands does that, but also adds a little something extra. Perhaps it’s some extra excitement, or a little extra fun. Either way, you can taste the difference.

Agency: Copacino+Fujikado Copywriter: Andy Corbett Art Director: Andy Westbrock Creative Director: Mike Hayward Executive Creative Director: Jim Copacino Agency Producer: Kris Dangla Production Co: Strange & Wonderful Directors: David Viau & Will Hyde

CLIENT: 14 Hands Vineyards
AD: Andy Westbrock
CW: Andy Corbett
CD: Mike Hayward
DIR: David Viau & Will Hyde
PROD: Strange & Wonderful
AGENCY: Copacino+Fujikado

Lower Queen Anne Fightin' Mercers
aw-LQA-Fightin-Mercers1.gif

Every fantasy football team needs a logo. And since I live in Lower Queen Anne along Mercer St., I named mine after my location, which is what most great teams do, right?

Andy Westbrock
Seattle Mariners 2014 Commercials

In a sort of strange Seattle sports tradition, for 20 years in fact, it isn’t quite spring in the Pacific Northwest until the Seattle Mariners commercials debut for the new season. The local media; from The Seattle TimesSeattle PI, to sports blogs like SB Nation, all chime in on their take for each spot. They’re generally well received and something fans see over and over as the season progresses through the summer. But because of all that, there’s a little pressure riding on them when Copacino+Fujikado, the ad agency behind the campaign for two decades now, gets to work on the new batch. And lucky for me, I got to throw my hat into the ring for 2014!

I’m quite happy and proud with how they turned out, too. Definitely proud to be apart of what’s become a bit of a local institution. So give them a watch, and be sure to check them out on the Mariners Blog to vote for your favorite:

Felix Hernandez gets the royal treatment with each new pitch Check out http://MLB.com/video for more! About MLB.com: Baseball Commissioner Allan H. (Bud) Selig announced on January 19, 2000, that the 30 Major League Club owners voted unanimously to centralize all of Baseball's Internet operations into an independent technology company.

Robinson Cano is a five-time All-Star and he's got the music and slow motion to prove it Check out http://MLB.com/video for more! About MLB.com: Baseball Commissioner Allan H. (Bud) Selig announced on January 19, 2000, that the 30 Major League Club owners voted unanimously to centralize all of Baseball's Internet operations into an independent technology company.

Beneath his quiet demeanor, Hisashi Iwakuma is full of surprises Check out http://MLB.com/video for more! About MLB.com: Baseball Commissioner Allan H. (Bud) Selig announced on January 19, 2000, that the 30 Major League Club owners voted unanimously to centralize all of Baseball's Internet operations into an independent technology company.

A celebration of Kyle Seager's gritty, throwback style Check out http://MLB.com/video for more! About MLB.com: Baseball Commissioner Allan H. (Bud) Selig announced on January 19, 2000, that the 30 Major League Club owners voted unanimously to centralize all of Baseball's Internet operations into an independent technology company.

Paddle In Hand

Growing up in Minnesota you’re around a lot of water. Even more so when you live in a town called White Bear Lake. And one of the formative people in all of this is my friend Lucas Will. Together we encouraged each other to get kayaks while we were High School, and would regularly go paddle after class. We’d also just sit out on the water, hang out and enjoy the the outdoors.

This is where we started to form our love for paddling. Except Luke just took it a little further than I did. He’s since been an Alaskan kayak guidepaddled around the worlds largest body of freshwater, Lake Superior, and now he’s paddling down one of the worlds most iconic rivers, the Mississippi. The whole thing. From the headwaters of Lake Itasca, to the Gulf of Mexico. 2530 miles in all.

So to mark this enormous three month long journey, I helped Luke with a logo for his newly formed “adventure brand” (if you will), apply named Paddle In Hand. Along with a few other variations and icons. And hopefully this is just the start of things to come for Luke and Paddle In Hand. So keep an eye on this stuff because it’s only going to grow.

Also, be sure to follow Luke and his dog Tisher on their epic journey. He’s giving daily updates on the PiH Facebook page. And if you live along The Mighty Mississippi, swing by and wave at them as they float past.

Winter Adventures 2012/13

This winter I’ve been doing my best to get out and enjoy all the natural wonders of the Pacific Northwest. Particularly on my snowshoes. I’ve also been doing my best to chronicle these snowy adventures. Not only for myself and my friends who are along for these journeys, but also for my friends and family who live in far away lands and can’t be there to see the incredible beauty of the snow covered Cascade Mountains.

So if you fit into any of those categories, check out the Flickr set of all these adventures here. Unfortunately it’s mostly just been with my crummy iPhone camera, but it’s hard to beat the size and the fact that IT’S ALWAYS WITH YOU. Luckily the shear incredibleness of these winter wonderlands makes up for it. And hopefully the size of this set will only continue to grow as the number of these adventures grows.

Andy Westbrock
Biker and Bar

I was going through some old photos recently, and came across this one I had always liked. It was from the first roll I ever shot through my old 1950s Toyocaflex TLR 120 camera while I was out walking around in the fall of 2011 to give it a test. I was down in SoDo near the port, and happened to be walking past an old favorite dive bar near where I used to work called Hooverville. So I pretended to take a shot of the glowing neon sign while this (probably) tough biker guy enjoyed himself a cigarette. Although, he didn’t seem to care one way or the other.