Incredibly touching and inspiring to see such confident avocado. Way to go, and keep it up, friends!
Eight years ago, I doodled out this strange, tentacle armed fellow on pencil and paper, and for whatever reason he’s always stuck out in my head. So I decided to give him some color and a second digital life here. And green looks good on him. Anyway, Happy Halloween, everyone!
Three new stops on Sound Transit’s Link light rail bring neighborhoods throughout the region closer together. With stations opening in the Roosevelt, U District, and Northgate neighborhoods, Sound Transit needs to let riders know when the new stations open, and entice them to explore everything each newly-accessible neighborhood on the route has to offer. So who—and what—better to spread the news than the local neighborhood legends themselves?
CLIENT: Sound Transit | AD: Andy Westbrock | CW: Theo Henry | GCD: Vince Soliven | ECD: Mike Hayward | AGENCY: Copacino Fujikado | DIR: PJ Richardson | PROD: Laundry | SOUND: Bad Animals
Everything comes in a box these days. So maybe mail ordered seafood delivered to your doorstep by a complete stranger who’s dressed in brown shorts shouldn’t sound so weird—but when you say it like that it definitely does
But whatever, it’s the 21st century. We basically live in the future where no one leaves there home ever and did we mention the seafood is flash frozen so it’s basically as fresh as the day it was caught? Well, now that I have your attention, that’s what Vital Choice does. So, if you love yourself some seafood, it’s about time you watch these spots for a new campaign we just did for them. And while you’re at it, order yourself a box, too. My favorite is the Wild Salmon Sampler, if you’re wondering.
CLIENT: Vital Choice | AD: Andy Westbrock | CW: Karina Zack | ECD: Mike Hayward | AGENCY: Copacino Fujikado | DIR: Matt Clark | PROD: StraightEIGHT | EDIT: Brian Alter | VFX: Jane | SOUND: HEARby | COLOR: Thatcher Kelley
The “rules” around money have always been…confusing. When you should retire, how much to put down on a house, when to save and when to spend… let’s face it, not many of those rules hold true anymore. Our challenge was to help people feel confident about something that’s historically uncomfortable to acknowledge: their finances. And by playing on the (questionable) money advice we’ve all gotten, we helped Gesa Credit Union stake a claim in the crowded Washington market by showing people there’s a healthier approach to money.
The other cool thing about this campaign launch was that it was a major rebrand for Gesa, now the second largest credit union in the state. With this, they unveiled a completely new logo, website, design look and feel, plus a fresh market as they branched out from Eastern Washington into Western Washington, and the Puget Sound region. And the team we worked with at Gesa was super awesome to work with, too. It was a true collaboration on every step of the way, which makes it real easy to be proud of all the work we’ve done and continue to do.
CLIENT: Gesa Credit Union | AD: Andy Westbrock | CW: Karina Zack | ECD: Mike Hayward | AGENCY: Copacino Fujikado | DIR: Craig Brownrigg | PROD: Hobby Film | EDIT: Brian Alter | SOUND: HEARby | COLOR: Joel Voelker
Coming to a fake football field near you, I would like to introduce the newest fantasy football team, “The Fightin’ Adobe Photoshoppers!”
Oddly enough, I drew it in Adobe Fresco, but I used Photoshop brushes and resized it in Photoshop—if that helps.
Yes, I drew this for fun, but it also could serve as a public service announcement—if your bike wheels look like this, just walk. Take the bus. Stay home. It’s not worth risking your life to ride a bike with clearly terribly defective wheels. Seriously, look at them! They’re all over the place. What a mess.
Anyway, always wear your helmet and lots and lots of Spandex, too.
I have heart for all animals, but for some reason, I have a certain soft spot for mice. Perhaps it’s my love for underdogs, because many people might see a mouse as one of the more insignificant mammals, but the reality is they’re extremely important to any ecosystem they call home.
Now don’t get me wrong, I definitely don’t get excited when I see them scurrying around a backcountry campsite, or any other place you’d rather not have to deal with them, but that doesn’t stop me from wanting to draw one.
For all you iPhone users out there who are also big fans of plants and trees, here's a set of 1125x2436 wallpapers I made just for you.
"Neon Leaves" iPhone Wallpaper - 1125x2436
"Texture Forest" iPhone Wallpaper - 1125x2436
"Chalk Plants" iPhone Wallpaper - 1125x2436
Even as the world stopped in the face of a global pandemic, the wheels of public transit still need to go ‘round and ‘round. So Sound Transit, which provides mass transportation to tens of thousands of people in the Pacific Northwest via bus, light rail and train each month couldn’t go into lockdown, even as many of of did. Commuters—and especially front-line workers—still needed them more than ever. The wheels of Sound Transit couldn’t stop. And they didn’t. As vaccinations rolled out across our region, our challenge was to welcome anxious riders back to a safe transit option—one that never took its foot off the gas. An emotional and undeniably catchy take on the well-known children’s song did just that.
CLIENT: Sound Transit | AD: Andy Westbrock | CW: Theo Henry | GCD: Vince Soliven | ECD: Mike Hayward | AGENCY: Copacino Fujikado | DIR: Tony Fulgham | PROD: All Is Well | EDIT: Brian Alter
Just because this adorable little baby died along with a campaign that unfortunately didn’t make the cut doesn’t mean it must stay dead. So the act of being resurrected in a simple blog post will have to suffice (one that, lets be honest, few people probably read—but thank you for your viewership whoever you are!). So anyway, sorry baby, this will have to do.
I realize I’m a grown adult and a professional yadda yadda, but anyone who knows me knows I also really love farts. I don’t foresee that changing anytime. And I know I’m not alone. Anyway, I made this for you (and me, too).
There's a simple beauty to the fact that sometimes all you need to be creative is a pencil and some paper. So with that in mind, I designed and handprinted these using linocut printing on some 5.5"x3.5" Moleskin notebooks.
Do you ever just feel like drawing a fox? Well, that’s how I was feeling the other day. So I did. Started out in Photoshop and ended up finishing it in Adobe Fresco, which is a pretty cool new-ish program from Adobe if you haven’t given it a try. Highly recommended for illustrating foxes and many other various non-fox things as well.
You may have noticed that Major League Baseball is a little different this year. No fans. 102 less games. Lots of masks. High-fiving has been outlawed. And speaking specifically for the Seattle Mariners, they’re being “reimagined.” Most of the old stand-by players are gone—traded away or left to free agency. And replacing them are the fresh young faces of a youth movement, in fact, one of the youngest rosters in all of MLB.
So what do you do when the team enters a “rebuild” or a “refresh?” Well, you do the same thing with the advertising and reimagined that, as well. We talked about the future of the team, as well as the present, and even looked back to the past in a few places. But mostly, we focused on the current energy and attitude of these new-look Seattle Mariners which will be growing and evolving for years to come.
This first video was used for Opening Day, which has an extra section showing some of the team’s (and for that matter, all of baseball’s) top prospects in Jared Kelenic, Julio Rodriguez, Logan Gilbert, Cal Raleigh and George Kirby.
CLIENT: Seattle Mariners | AD/DESIGN: Andy Westbrock | GCD/CW: Andrew Gall | ECD: Mike Hayward | AGENCY: Copacino Fujikado | PROD: Vossler | DIR: Josiah Savage | DP: Josh Gunkler | MUSIC: Captain Midnight | AUDIO: Clatter & Din | SOUND: Sam Gray
2020 has looked quite different for everyone—even for international sports stars like Sue Bird and Megan Rapinoe. But that doesn’t mean they’ve just been at home twiddling their thumbs during a worldwide pandemic. They’ve actually been quite busy, as you can see from Symetra’s latest campaign featuring the duo from their home in Connecticut, showing them working from home, rearranging furniture, and even trying some new baking recipes. And luckily they have Symetra to help plan for their financial futures as well.
We worked with production company O Positive and director Jess Coulter to shoot remotely, literally handing the camera, audio equipment, props and lighting over to Sue and Megan, while the rest of us were back on the west coast (Seattle and Los Angeles respectively). So hats off to Sue and Megan for not only doing all the shooting and work “on set,” but also memorizing their lines and ACTING (remember, they’re world-class athletes, not necessarily trained actors)! The spots also premiered during the 2020 ESPY Awards which were hosted remotely by Sue, Megan and Russell Wilson, which made it all the more fitting.
Sports stars Sue Bird and Megan Rapinoe give us a glimpse into their life stuck at home and how they're preparing for their financial future with Symetra. The spots were shot remotely by Sue and Megan in their home in Connecticut, while the rest of the team was on the west coast (Seattle & LA). They also premiered during the 2020 ESPY Awards, which were hosted remotely by Sue, Megan and Russell Wilson.
CLIENT: Symetra Life Insurance Co. | AGENCY: Copacino Fujikado | AD: Andy Westbrock | CW: Theo Henry | GCD: Andrew Gall | CCO: Mike Hayward | PROD: O. Positive | DIR: Jess Coulter | EDIT: Ali Mao at Arcade Edit NY | COLOR: Jaime O'Bradovich at Company3 NY | AUDIO: John Buroker at HEARby
Oregon is known for a lot of great things; the amazing Pacific Coastline, towering volcanoes of the Cascade Range, and every single episode of Portlandia. But you may not know it’s also one of the best places in the world to grow the fickle pinot noir grapes needed to make pinot noir wine—specifically in the famed Willamette Valley. It’s there in the Dundee Hills region where you’ll find Erath Winery, makers of Oregon’s No.1 selling pinot noir.
It was this fact we dove into head first. That Erath is the culmination of all the best things about Oregon’s culture, climate and soil coming together in a bottle of wine. And every time you open a bottle of Erath, you’re invited on a sensory excursion to Oregon, no matter where you happen to drink it. Which is why we dubbed it, “An Oregon Original.”
I’m a big fan of Oregon (and the Pacific Northwest in general), so this was personally a super fun campaign for me to work on. You don’t have to twist my arm to conceptualize what Oregon means, look through beautiful photos of Oregon landscapes and create a voice that captures the same essence. So hopefully that passion comes through in what you see here.
CLIENT: Erath Winery | AD: Andy Westbrock | CW: Carla Sparks | ECD: Mike Hayward | AGENCY: Copacino Fujikado
Not sure if #monstermonday is a thing, but here’s a monster (of some sort) on a Monday.
It’s about time. If Edgar’s remarkable slash line of .312/.418/.515 and game changing career as a DH didn’t get him into the Baseball Hall of Fame, then the fact he’s the nicest man in the world should have sealed the deal. Luckily, it finally came together and he will forever be enshrined in Cooperstown. For Andrew Gall and I, it was an honor to once again help create another congrats ad for the Seattle Mariners for another generational player such as Edgar Martinez. So who’s next? I’m looking at you, Ichiro!
Whenever you can take an assignment and make something more out of it is a win in my book. Either way you’re going to put a lot of work, time and money into something, so why not go above and beyond in some way.
That was our goal when Premera Blue Cross, Washington State’s largest health insurer, asked us to help inspire their employees to bring their ideas and open minds into work each day. So we came up with a bunch of fun stuff we implemented, but one piece I’m especially proud of is an entrance design to inspire employees immediately as they walk into the office. And Communication Arts thought so too, including it into their Typography Annual, which is always a special honor.
